Does your
name on aadhar card or voter identity makes you feel proud? Same is the feeling
one gets with a personal business or visiting card. Doesn’t you agree? Think
again.
Business
card is not only an identity of a stranger visiting you, but it plays a
fundamental role in business marketing as well. Business card acts as a great
networking tool that is added to job seeker toolbox. Business card holds your
identity and provides an altogether professional approach to the reader.
Rightly
said, people remember only the one who stands first in the race, who remembers
the second? None. Same is for the business cards. In the crowd of visiting
cards, what makes you card stand out? Here is the catch! All you need it to
make your business card look presentable, polished and memorial.
How to
make your business card memorial?
Name,
address, title, designation, contact details are common to each card. To make a
business card memorial, a lot more has to be worked upon. Somewhere our social
media, like the social networking sites, are cutting out the requirement of
business cards, as these sites like Facebook, LinkedIn are more easy access
than the physical exchange of cards, but have you ever wondered about promoting
your business cards on these sites? Right, intelligent is what intelligent
does! Also, adding a route map, QR codes to the business cards not only make it
more informative, but also enriches the creative aspect of business card.
Secondly,
one can make the card visually stand out! May be try out a folding visiting
card or both side printed! The magic of graphics, colors and typography can
also make a visiting card eye catchy. But yeah, don’t clutter the card with
extras!
How about
a catchy tagline? There are people who recalls the cards with the taglines
because the interesting things always stay at the back of the mind.
Design problem?
Not anymore. Here are few tips to get rid of any design
problems:
1. Use a readable and consistent font
2. Choose a quality substrate (paper on which it is to be
printed)
3. Stick to the formal format and size. There are some things
that are better not crossed over.
4. Colors should complement the profession and there must be
consistency
5. Keep it simple though creative
Now what you waiting for? Practice out good exchange etiquette.
Engage with the people rather than just shoving business cards in their hands
at sight.
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